Car park tickets are a highly flexible response and awareness tool

Loyalty scheme – consumers can collect car park ticket adverts. Once they have collected a certain number a reward or incentive can be redeemed.

Information gathering – direct response campaigns can be used to gather information such as email addresses, names and phone numbers, along with any other information seen as valuable by the advertiser.

Awareness – store openings, events and festivals, leisure and entertainment, public services and information messages, recruitment, estates and lettings. A cost effective way of getting a direct message to the masses.

Basic redemption – ticket is used as a voucher to offer a discount to products or services.

Bar code redemption – tickets are bar coded. These can be scanned at point of sale, again to offer a discount.

Competition – uniquely numbered tickets can be used by the advertiser as part of a prize draw or lottery- type initiative. Text for info – a 5 digit text number can be placed on the tickets allowing consumers to contact the advertiser directly for information.

Dedicated web links or call centre numbers – can be advertised on tickets, allowing the consumer to contact the advertiser directly. This also allows the advertiser to monitor the response of their advertising campaign.