Increasingly residents across Europe are turning to NFC and RFID technology to complete daily tasks. However, most people will be blindly unaware that this is the case. We’ve compiled a list of eight scenarios where advanced technologies have improved our lives, with many of us accepting the benefits without truly understanding of applications that make this happen.
Boarding the Train
Millions of rail journeys are made every day using NFC and RFID technology. Becoming ever present within the industry, contactless and smart ticketing options offer passengers an easier and more efficient system than the old paper based format.
Furthermore, with the Government setting a target to go paperless by 2019, we can expect to see a transition from one to another as these options become synonymous with rail travel, just as the Oyster card has become in London.
Tap and Go
Despite having being around a relatively short amount of time, contactless cards have become a huge part of 21st century Britain and have changed the way we purchase goods forever. Quick and efficient, contactless has seen us empty our pockets of cash and opt instead for the simplicity of tapping a card to pay for our shopping.
Giving blood saves thousands of lives a year but many of us don’t realise that the bags it is transported in are being traced using RFID tags. The addition of these technologically advanced labels allows hospitals to reduce the risk of confusion as each allocation can be tracked and traced from start to the finish. The RFID tags also store important data about the blood within the chip, such as type and the date the blood was given.
With more of an emphasis on security when it comes to accessing offices and flats, contactless key cards have become a more common option. Gone are the days of showing a security guard your I.D to gain entry, a simple ‘beep’ of your RFID pass will now suffice. The technology has even started to replace the humble house key as its popularity continues to grow.
Hitting the Slopes
Ski passes were one of the first commercial uses of RFID technology. Replacing the old paper based tickets that were inspected each time a skier would board a lift or gondola, the more technologically advanced options allow skiers and snowboarders to simply scan themselves through.
Hands free access to lifts is now common in resorts and has paved the way for a much more efficient system; after all people go to ski not to queue!
Digital Business Cards
As businesses adopt new ways of working to attract attention from prospective clients, some have even chosen to use digital business cards. Companies can provide a card that when tapped with a smartphone will redirect a person to a brands website or a LinkedIn contact page.
Standing out from the Market
Marketing is changing. The way campaigns are delivered have changed considerably since the rise of technology. NFC tags are now fitted to posters, promotional materials or even the product itself. The tags give customers access to additional content and have broken down the barriers between physical and digital marketing.
In the same way Casinos use the technology to authenticate poker chips, high end fashion labels have followed suit. In a crackdown against counterfeit goods, retail brands now allow customers to check the authenticity of an item by fitting them with RFID tags which contains verification data for the product in question.
These are just a handful of the many ways that NFC and RFID technology are used in our every day lives. Many people will still be unaware of how the technology is applied however its popularity will continue to grow as we see further markets adopt new and more innovative ways of working.
John Wise, Technical Sales Director for BBP comments: “These are certainly exciting times for NFC and RFID technology. We have seen a number of products become increasingly popular over the last 10 years and this is in no small part association to the tech that has been used in more imaginative ways.
“The ease and accessibility of the technology means that manufacturers can create products that are more efficient and can add greater value as they take their place in everyday life. I am sure we will see sustained growth in the years to come as RFID and NFC play a more important role in the development of future products that we can all benefit from.”