Case Study - CAP/Emap
PLC
CAP Motor Research, a division of Emap Plc, publishes a series of
comprehensive vehicle valuation books. Its famous Black Book is the
'Bible' for the UK's used car trade and BemroseBooth Information Products
is tasked with printing and mailing it every month to thousands of
subscribers throughout the country.
Key to the company's success is its ability to provide a fast turnaround
and accurate personalised mailings. Extensive data is received via
ISDN, sent to repro, web printed, perfect bound, wrapped, packed and
despatched, all within days from receipt of the data. |
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