From research carried out by JBA research for AdverTicket into the attitudes of car driver of car park ticket advertising. The research was conducted by questionair, over 2000 men and women were questioned about car parking ticket advertising and promotional offers .
The results are as following
51% of car users are social class ABC1, 49% C2DE
64% of car users are in full or part time employment 80% of car users have bought a Pay & Display ticket in the last six months.
58% of Pay & Display customers use the car park at least 3 times every fortnight.
78% of people use car park facilities to go shopping.
57% of Pay & Display users remembered advertising campaigns on car park tickets, and 75% of this sample could remember specific promotional offers.
