A new rail ticket campaign launches in March to promote the DVD release of the movie, 'Signs'.
The campaign will be appearing on over 1 million rail tickets throughout the South of England. The campaign features a 'Text to Win' creative giving participants the opportunity to win a Philips Home Entertainment System.
Transport tickets have become a highly successful media format for SMS based campaigns. Recent clients using the technology include JVC, O2 and Yell.com
