London Underground (LU) is supporting a new hard-hitting, network-wide campaign entitled Facing Disfigurement with Confidence by the charity Changing Faces from 3 to 17 March
The campaign, which presents two young children with disfigurements, aims to change the way people respond and interact with children living with a disfigurement and highlights their daily struggle with people's reactions to their physical appearance.
LU demonstrated its commitment to the campaign by donating at total of 280 advertising spaces throughout the Underground network for a fortnight.
Eighty-five Changing Faces posters will be on display in Zone One stations and 170 in Zones Two to Six.
Richard Parry, Director of Strategy and Service Development, said: "This campaign is particularly thought-provoking and we hope it is successful in raising awareness about the daily challenges children with disfigurements have to confront.
"London Underground is pleased to support the Facing Disfigurement with Confidence campaign and provide Changing Faces with 280 free posters sites across our network."
Winnie Coutinho, Head of Communications at Changing Faces, said: "Changing Faces is delighted that London Underground is supporting this campaign which is about making sure that everyone is equipped to face children with disfigurements more positively and move beyond the embarrassment and awkwardness they often feel.
"This is an important development because travelling on any form of public transport can be a challenge for people with disfigurements where they can experience staring, furtive glances or avoidance.
"In supporting this important issue, London Underground is showing its real commitment to making public transport a more inclusive place for everyone."
