JVC has booked a massive ticket campaign running on rail and bus tickets throughout the UK. The tickets are promoting an official JVC FIFA World Cup Final text message SMS competition that will give one lucky rail or bus passenger 2 tickets to the World Cup Final in Japan. This is the first SMS text campaign on transport tickets and opens up a new market for interactive ticket advertising.
JVC is the first of many new clients interested in promoting SMS services on transport tickets. Most young people now own mobile phones and with an average passenger journey time of 20 minutes ticket advertising a offers a highly targeted option for SMS promotions and m-commerce.
