Mobile giant O2 has launched a bus ticket campaign giving passengers the chance of winning a top of the range Nokia 7650. The campaign invites people to answer a simple question via SMS (at a cost of 50p) and all correct answers go into a prize draw.
O2's target market is 16-25 year olds and the profile of typical bus users fitted O2's strategy perfectly. This is the first bus ticket campaign from O2 and further exciting developments are in the planning for 2003.
