KSS and Sheetz will be working together to study the price dynamics of products in 2 major categories, using PriceStrat. The insights that PriceStrat will deliver will be used to evaluate and propose pricing and other category merchandising decisions.

"Sheetz is recognized as an innovative convenience store operator and we are delighted at the opportunity to work with them to uncover greater insight into category pricing dynamics and to use this in helping Sheetz set more effective prices," Greg Howard, US General Manager stated.

Louie Sheetz, Vice President Marketing of Sheetz comments, "We believe that there is still more we can learn about customers shopping habits in-store and the extent to which price affects this behavior. The KSS PriceStrat system will help us to continue to offer our customers attractive prices and help us meet our business goals."

"This project presents an excellent opportunity for KSS to further demonstrate our ability to provide convenience store operators with an on-site pricing solution that consistently delivers on performance goals while maintaining a desired price image relative to competition," commented Iain Cockburn, CEO of KSS. "We are pleased to be working with an acknowledged industry leader such as Sheetz on this initiative."

About Sheetz

Sheetz operates 285 convenience retail stores, mostly in non-urban areas of Pennsylvania, but also in towns throughout Maryland, Ohio, Virginia, and West Virginia. Founded in 1952 by Bob Sheetz, the company is owned and run by the Sheetz family. Noted for higher volumes than industry average, Sheetz stores sell groceries, fountain drinks, baked goods, and made-to-order sandwiches and salads, as well as discount gas and cigarettes.

About KSS

KSS Group plc is a leading supplier of price management and optimization systems and services for the petroleum, mass and convenience retail industries. Organizations use KSS' solutions to enhance the efficiency and consistency of their pricing work processes and to optimize retail prices, leading to significantly increased earnings. KSS software is available as an on-site integrated system, configured by experienced KSS pricing consultants. A range of services including pricing diagnostics, implementation, training, consulting and ongoing support are available from US headquarters in Florham Park, USA and European headquarters in Manchester, UK. Established in 1993, KSS is a public company listed on the London Stock Exchange (LSE:KSS).