"Taishin Bank is well positioned to get the most value out of their EMV infrastructure investment by using the fullest features an EMV card offers," said Alex Tan, Welcome's CEO - Asia/Pacific Region. "Dynamic loyalty is one of the smart transaction features that will make Taishin Bank's card irresistible to their customers and will differentiate them from competitors."

"Our magnetic stripe-based credit cards are due for replacement to EMV. We decided to leverage this migration and unlock the value of our EMV cards, with other application like loyalty," said Daniel Tsai, president of Taishin Bank. "Welcome's successful reference sites and their platform independent software technology helped make our choice easier."

XLS is designed to boost revenue with services such as instantly awarded loyalty points, coupons, punch cards, special events and cash back features ... all in a single convenient EMV payment process.