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Source:http://www.ticketmedia.co.uk, Source date:
Calm, the Campaign Against Living Miserably, raises awareness of depression amongst young men across Manchester, Merseyside, Cumbria and Bedfordshire.
Calm have used bus tickets many times now, finding them the perfect medium to communicate with their young male target audience.
It was launched in response to the fact that suicide is the biggest killer of young men after road accidents. Working with big names from the music, sport and club scenes, calm encourages young men to 'open up' and sort out their problems.
