This one day Conference aims to combine the theoretical and the practical, covering broad data protection policy issues and offering sensible, practical advice with illustrated real life examples of how key brands such as The Royal Bank of Scotland Group and Yell have complied with this complex legislation. Delegates will also have the opportunity to look at specific data compliance issues in various dm channels including interactive TV, mobile, online and email marketing through interactive break out sessions and can also start off the day by attending a refresher breakfast on the Data Protection Act 1998.

Caroline Roberts, DMA Director of Public and Legal Affairs commented, "With much of the recent data protection legislation now emanating from Brussels and pressure from the European Commission to ensure high standards of data protection enforcement in the UK, this year's Conference will focus on data protection issues from a European perspective, highlighting the challenges UK direct marketers now face and the opportunities available through understanding the legislative environment."

Key topics and speakers at the DMA's Annual Data Protection Conference include:

• A view from the Information Commissioner's Office - Phil Jones, Assistant Commissioner
• Recent developments in European Data Protection - Jan Dhont, Senior Associate, Hunton & Williams, Brussels
• Data Protection for the Financial Services Sector - Richard Boase, Manager, Group Risk Management, The Royal Bank of Scotland Group
• Data Protection for Charities and Not-For-Profit Organisations - Lawrence Simonowitz, Solicitor, Bates Wells & Braithwaite Solicitors

For further information please contact: Liz Bastone
DMA PR Manager
Tel: 020 7291 3315
Email: liz@dma.org.uk