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Top Retail Advertisers Win Big At Retail Advertising Conference (RAC)
Source:http://www.nrf.com, Source date:
--RACie Awards Gala Honors the Best and Brightest—
From top discounters to department stores, the 2006 RACie award recipients impressed the best with their creativity. Last night, the Retail Advertising and Marketing Association (RAMA) hosted its annual RACie (Retail Award for Creativity Innovation and Excellence) Awards Dinner where the retail industry's top creative minds were honored. The RACie, one of the retail industry's most sought-after and coveted awards, is given out each year at the Retail Advertising Conference (RAC) to retailers that exhibit true ingenuity and creativity throughout the year in their advertising and marketing campaigns.
“We are honored to award retail advertising's most creative leaders,” said RAMA Executive Vice President Mike Gatti. “This year's winners displayed creativity and ingenuity in all aspects of retail advertising and marketing, making them the industry's best and brightest.”
The following retailers received the Gold award for excellence in advertising and/or marketing:
Recipient MasterCraft REI JCPenney Kohl's Marshall Field's JCPenney Mervyns Best Buy REI Mervyns My M&M's Geek Squad Bucca Di Beppo Staples NTRA REI REI Best Buy PETSMART RadioShack |
Category Direct Mail Direct Response Home Pages Insert In-Store Multi Media 3+ Multi Media ≤3 New Medium Online Ad PR Event Single Media TV Spot Run of Press Outdoor Radio Magazine 4th Quarter Media Entry 4th Quarter Single Media Campaign 4th Quarter TV Spot 4th Quarter Multi-Media |
Campaign Full Line Catalog REI Adventures Travel Let it Out Candie's Launch Denim Domination Let it Out Blue Credit Relaunch Silence is Golden: Kwan REI Taku Jacket Susie Coelho Style Press Kit Campaign My M&M's Website Geek Squad TV Buca to Go/Pasta Hair Pushpin Sushi Escape Hatch Single Gift Kayak Connections TV Campaign
Red Chair |
The Peter Glen Award, which recognizes retailers for cause-related marketing was awarded to The Home Depot. The Home Depot raced to the winners circle with their KaBoom! Racing to Play Program. The program made a lasting impression in the lives of at-risk children who live in NASCAR race communities.
In addition, Mike Boylson, Executive Vice President and Chief Marketing Officer, JCPenney, was officially inducted into the Retail Advertising Hall of Fame. The RAMA Hall of Fame has remained a corner stone of the association for just over 50 years and continues to set the standard for the brightest and most creative visionaries in the retail marketing and advertising industry.
The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association of over 1500 retail marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas. RAMA sponsors the annual Retail Advertising Conference, the largest single gathering of retail marketing and advertising professionals in the industry today. RAMA also produces the RACie Awards Competition, the most prestigious creative contest in retail. www.rama-nrf.org
