Sir Keith Mills to chair 2006 DMA Awards judging Loyalty Management Group Chairman Sir Keith Mills, renowned for masterminding initiatives such as Air Miles and Nectar as well as his leadership role with London 2012, has been appointed Chair of Judges for this year’s DMA (UK) Awards.

Sir Keith will oversee the stringent judging process which involves a 200-strong panel of experienced industry practitioners for the 30 categories. He will also take an active role in the final Grand Prix judging, where an overall champion is selected from all of the Gold winners.

“The DMA Awards are well respected throughout the marketing world and act as a true indicator of excellence with their heavy emphasis on strategy, creativity and results,” says Sir Keith. “I have seen first hand the power of direct marketing as a tool for customer acquisition and development as well as brand building - it is a core business driver for all industry sectors and I’m delighted to be chairing the DMA Awards judging process.”

“As a marketing legend and industry influencer in his own right, Sir Keith is the ideal partner for the direct marketing industry’s most prestigious awards,” says Heather Westgate, Chair of the 2006 DMA Awards Committee and Managing Director of TDA. “His innovation and insight have played an important role in shaping the industry over the past three decades so he has the authority and experience to be an excellent chair.”

Visit www.dmaawards.org.uk/ to register for the early bird discount