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Adult Literacy Campaign On Bus Tickets
Source:www.ticketmedia.com, Source date:
The Central Office of Information has included bus tickets as part of their integrated marketing campaign to improve adult literacy. A total of more than 20 million bus tickets will be issued across the country in several bursts and will include key cities such as Nottingham, Birmingham, Bradford, Leeds, London, Manchester and Sheffield.
The bus tickets continue the 'gremlins' theme work used in the television adverts and feature several different creative executions.
