Arterium software will enable Acer to launch, manage and enhance smart card programs for their customers with one system.

Arterium manages the entire lifetime of the card from launch through to expiry and enables partners who share space on the chip to retrieve and update cardholders, cards and products.

Joint CEO of Cards etc Craig Dower, says organisations are looking to smart card technology as a means to increase customer loyalty, improve market share and ultimately cut down the cost of launching new products on a card.

"Arterium enables organizations to add or delete products from a smart card after the card is issued. There's no longer any need to issue new cards along with new products.

"Cardholders can download or delete products via various means, including the web, ATM networks and company intranets.

"Marketers can test new products and loyalty partnerships quickly, ultimately increasing their speed to market and profitability."