The agreement focuses on driving adoption of complementary offerings and developing solutions that are compliant with EAN.UCC standards. Participating retailers and suppliers will have a solution that delivers a single global connection to the majority of their trading partners. UCCnet and the WWRE's World-Wide Item Management solutions provide a set of tools and formalized processes and services that enable WWRE members to better manage their product data.

"If UCCnet is the first step your company can take toward unprecedented market visibility for products in the retail and CPG industry, then we're your on-ramp to that step," said Colin Dyer, CEO of the WWRE. "The WWRE/UCCnet agreement provides our members and their trading partners with a single point of access to the most up-to-date, quality data available today."

When industry standards are in place, UCCnet’ s GLOBALregistry will continue to serve as the repository for registered item information, and companies will be able to select the data synchronization provider that best meets their needs. To support this role, UCCnet has made the necessary technological and financial accommodations to enable participants to pay solely for a UCCnet GLOBALregistry subscription, without its data synchronization services.

"Through our agreement, we are enabling WWRE members to connect with our services in a flexible manner, thus providing added value and another path for the industry to engage with standards-based e-commerce," said Paul Benchener, president and COO of UCCnet.