The agreement, which will be formalised later this week, follows the recognition of the synergy and strategic fit that exists between both organisations. It will consolidate the industry and provide greater influence and support for developing and promoting education and best practice within the email marketing sector.

Ten members from the former eMMa membership have been elected to the DMA Email Marketing Council, with Nick McConnell from Digital Impact elected as Chairman and Chris Combemale from E-Mail Vision and Jeff Barnes from Bluestreak International elected joint vice-chair. The Council will fall under the DMA's Interactive Media Division and will be responsible for developing industry codes and best practice guidelines, training and events and other activities that promote the benefits of online marketing.

Nick McConnell, Chairman of the Email Marketing Council commented:

"eMMa members have realised that they are able to bring some very significant skill sets in education and best practice to the DMA. Together we will be able to provide a single and stronger voice in the area of online marketing. The DMA also plays a vital role in helping us reach and educate consumers about the role and benefits of email marketing in their lives."

James Kelly, DMA Managing Director, said:

We are delighted, that the DMA and eMMa will be working as one. Their early work and great contribution to the development of best practice and education in digital direct marketing provides an invaluable resource. Combining these efforts with the DMA's and working together from now on will enable us to provide enhanced representation for the direct marketing industry and ensure continued improvement and growth in the email marketing sector.

For further information please contact:

Lara Shannon
Account Director
Limelight PR
Phone: 0207 821 9210
Mobile: 07789 776 599
Email: lara@limelightpr.co.uk