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Yell.com Lunch TXT Service On Tickets
Source:Ticket Media, Source date:
Yell.com is to become the first directory service to deliver listings via SMS. As a key part of the launch strategy, tube, tram and train tickets will be promoting the new service, targeting commuters 'downtime' when they have an opportunity to act on the message.
SMS campaigns on tickets are proving highly successful and this campaign follows on from TXT based promotions from Cartoon Network, JVC and Odeon Cinemas.
