BabyMint, Inc., a loyalty coalition that funnels merchant rebates into member college savings accounts, today changed its name to Vesdia Corporation.
The name change to Vesdia comes on the heels of the recent acquisition of the NestEggz Loyalty Rewards program from Nuvisio Corporation, as well as the addition of a entirely new client services division of the company.
Known as Vesdia Loyalty Solutions, the new division will work with client firms in the development of private-label customer savings and investment loyalty programs in the financial services, retail, and consumer products goods (CPG) industries.
The Vesdia name will be accompanied by two subordinate tag lines: "Reinventing Investing Everyday"™, and "Creating Loyalty for Life"™.
