Until recently, only large corporations had the knowledge, manpower, and the big marketing budgets necessary to track customer loyalty. Now that small businesses are concentrating on customer retention marketing at increasing levels, there is a growing need for outsourced services. Enter Loyalty Marketing Solutions.
Small businesses are now realizing that as little as a five percent increase in their organization’s customer retention rate can nearly double profits over a five-year span. Until recently, only large corporations had the knowledge, manpower, and the big marketing budgets necessary to track customer loyalty. Now that small businesses are concentrating on customer retention marketing at increasing levels, there is a growing need for outsourced services. Enter Loyalty Marketing Solutions.
Loyalty Marketing Solutions (LMS) is a new specialized marketing agency in Marietta, GA dedicated to retention marketing for small and mid-sized businesses. LMS focuses on developing, growing, and marketing to a database of the client’s customers. Through the use of email communications, LMS sends email newsletters and other promotional targeted email messages to each customer in the database.
LMS develops several campaigns and sign-ups in order to extract consumer’s email information. They then email out specific, targeted communication to these consumers. LMS administers several different campaigns that include demographically and geographically targeted informational messages, promotional announcements, birthday greetings, and email newsletters to the client’s database. LMS sends these messages as to look like it has been delivered from the client.
LMS stresses both an informational element as well as a promotional element in each message that is sent. By stressing both an informational and promotional message in each e-newsletter, consumers are more likely to open, read and interact with each email they receive from the business. “It is an element of trust between the consumer and the business,” says Dave Banko, President of LMS. “We stress that the messages needs to be informative and useful to the customer for them to keep reading the messages month after month. If it fails to do this, the customers will unsubscribe from the database making it less valuable to business owners.”
LMS has been utilizing this strategy for both local and regional accounts. “Our main targets have been in the retail and travel sectors, but more recently we have expanded our services to a number of different clients including automobile dealerships and event marketers,” says Banko. “We have developed strategies that can compliment many different clients depending on their marketing goals and needs”.
About Loyalty Marketing Solutions
Loyalty Marketing Solutions is a specialized email marketing company that focuses on Identifying, Attracting, and Retaining customers for the Retail, Travel, and Automotive sectors.
LMS develops data capturing campaigns and then manages the customized marketing to that database. For more information, please visit http://www.loyaltymarketingsolutions.com
