Marks & Spencer is set to rollout its programme to increase product choice in clothing to a further 90 high street stores - 50% of its clothing dominant stores - by autumn 2004 following a successful six store trial.
The company aims to significantly broaden its clothing offer through the introduction of additions to the display equipment, thereby facilitating an increase in the number of different product lines and colours available in store for customers without increasing total stock on the sales floor.
The six store trial delivered an increase of one third in product choice and resulted in a significant sales uplift.
Roger Holmes, Marks & Spencer Chief Executive said: "Increasing customer choice in smaller stores is part of our overall drive to continuously deliver improvements for our customer's shopping experience. "
This is one of a number of initiatives Marks & Spencer is using to improve its offer across all store formats, including the recently announced 12 store redesign and redevelopment trial.
