The WorldWide Retail Exchange (WWRE) has launched a data quality program. WWRE will partner with ACNielsen and UDEX, a provider of product data cleansing and data quality services, to guarantee information quality for data synchronization programs.
The data quality program is an enhancement to the existing implementation methodology for on-boarding customers to WorldWide Item Management (WIM), part of the WorldSYNC solution. Additional services, now provided by WWRE WorldSYNC, include global data synchronization (GDS) assessment and trading partner data needs assessment. Coupled with the WWRE's Accreditation Services, which train and educate a user on data synch, WWRE customers can now implement their GDS projects much more swiftly and effectively. Additional services of a customer "go-live" include compliance checks and extended data alignment for those data synchronization initiatives expanded to include additional product attributes. These components, along with the data cleansing expertise provided by our partners, UDEX and ACNielsen, make the Data Quality Program a unique offering for the Retail industry.
"Partnering with the WWRE is a natural fit for ACNielsen," said David Timberlake, vice president of ACNielsen Global Services. ?We both have global reach, ensuring that manufacturers and retailers can implement industry standards in an identical way across countries and regions. Our partnership will provide valuable support to those WWRE members that are seeking to accelerate their data synchronization activities with trading partners, as well as support to all non-member suppliers who want to connect to the WWRE retailer systems through the Exchange."
UDEX, with its Trustmark solutions, focuses on data cleansing and quality assurance to help suppliers provide accurate, consistent and complete product information to their trading partners.
"Our members realize that clean and dependable data is critical to their data sync initiatives," said Pete Plotas, director of strategic alliances at the WWRE. "Through our data quality program, and partnerships with ACNielsen and UDEX, the WWRE will be providing services that help our customers ensure their data and databases are aligned with global standards and will allow them to more quickly begin synchronizing item information with their trading partners."
