Bar code enthusiasts visiting New York's Madison Square Garden can get an up-close look at a peculiar new piece of public art? a giant fiberglass apple decorated with bar codes.
The apple, called "Evolution of the Bar Code," was created by Bernard Solco for New York's Big Apple Fest this fall, and was one of 300 similar apples commissioned from other artists, groups and celebrities.
Solco has been creating bar code-inspired art for several years, and his paintings were featured at a past Frontline Solutions Conference.
AIM North America, the automatic identification industry association, sponsored the Solco apple.
The four-foot-diameter apple is covered with linear and two-dimensional bar codes, and topped off with a radio frequency identification (RFID) tag from Alien Technology. The bar codes are all encrypted with facts about New York.
The Big Apple Fest is a philanthropic exhibit designed to promote a "revitalized" image of New York City. The apples are on display around the city and at the Big Apple Gallery on 5th Avenue. On Nov. 29, the apples will be auctioned off by Sotheby's.
www.bernardsolco.com
www.bigapplefest.org
