Tesco today announced that in March 2006 it will move its advertising account from Lowe Worldwide to the new London based agency formed by Frank Lowe and partners.
The move follows the departure from Lowe of Paul Weinberger, who has played a key part in Tesco's advertising over the last 15 years.
Commenting on the move Tesco Marketing Director, Tim Mason, said: "I am extremely grateful to everyone at Lowe for the fantastic work they have done over the years which has contributed so much to our success. We are pleased to be continuing our relationship with Paul Weinberger and the creative team that has worked on our business over many years.
