--RACie Awards Gala Honors the Best and Brightest—
From top discounters to department stores, the 2006 RACie award recipients impressed the best with their creativity. Last night, the Retail Advertising and Marketing Association (RAMA) hosted its annual RACie (Retail Award for Creativity Innovation and Excellence) Awards Dinner where the retail industry's top creative minds were honored. The RACie, one of the retail industry's most sought-after and coveted awards, is given out each year at the Retail Advertising Conference (RAC) to retailers that exhibit true ingenuity and creativity throughout the year in their advertising and marketing campaigns.
“We are honored to award retail advertising's most creative leaders,” said RAMA Executive Vice President Mike Gatti. “This year's winners displayed creativity and ingenuity in all aspects of retail advertising and marketing, making them the industry's best and brightest.”
The following retailers received the Gold award for excellence in advertising and/or marketing:
Recipient
MasterCraft
REI
JCPenney
Kohl's
Marshall Field's
JCPenney
Mervyns
Best Buy
REI
Mervyns
My M&M's
Geek Squad
Bucca Di Beppo
Staples
NTRA
REI
REI
Best Buy
PETSMART
RadioShack |
Category
Direct Mail
Direct Response
Home Pages
Insert
In-Store
Multi Media 3+
Multi Media ≤3
New Medium
Online Ad
PR Event
Single Media
TV Spot
Run of Press
Outdoor
Radio
Magazine
4th Quarter Media Entry
4th Quarter Single Media Campaign
4th Quarter TV Spot
4th Quarter Multi-Media |
Campaign
Full Line Catalog
REI Adventures Travel
Let it Out
Candie's Launch
Denim Domination
Let it Out
Blue Credit Relaunch
Silence is Golden: Kwan
REI Taku Jacket
Susie Coelho Style Press Kit
Campaign My M&M's Website
Geek Squad TV
Buca to Go/Pasta Hair
Pushpin
Sushi
Escape Hatch
Single Gift Kayak
Connections TV Campaign
Bobo
Red Chair |
The Peter Glen Award, which recognizes retailers for cause-related marketing was awarded to The Home Depot. The Home Depot raced to the winners circle with their KaBoom! Racing to Play Program. The program made a lasting impression in the lives of at-risk children who live in NASCAR race communities.
In addition, Mike Boylson, Executive Vice President and Chief Marketing Officer, JCPenney, was officially inducted into the Retail Advertising Hall of Fame. The RAMA Hall of Fame has remained a corner stone of the association for just over 50 years and continues to set the standard for the brightest and most creative visionaries in the retail marketing and advertising industry.
The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association of over 1500 retail marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas. RAMA sponsors the annual Retail Advertising Conference, the largest single gathering of retail marketing and advertising professionals in the industry today. RAMA also produces the RACie Awards Competition, the most prestigious creative contest in retail. www.rama-nrf.org
