Five fully-branded Marks & Spencer taxis hit the streets of London today, following the launch earlier this month of its new Womenswear TV advertising campaign featuring Twiggy, Erin O'Connor, Laura Bailey and Noemie Lenoir.
The taxis are decorated in a pink cherry blossom design, inspired by de Gournay, to match that of the vintage Mini which features in the new ad.
Marks & Spencer bid £40,000 for a liveried taxi at the recent Retail Trust London Ball with the donation going to Retail Trust, the national charity for the retail industry. The taxis were generously provided for the auction by Taxi Promotions UK and will be operating in London for the next six months.
Asher Moses, Managing Director, Taxi Promotions UK commented: "Retail Trust is a fantastic cause and we are really pleased to be able to support the charity. The donation was so generous that we have agreed to provide five taxis."
Steven Sharp, Executive Director, Marks & Spencer commented, "It's always great to be able to help charities such as Retail Trust who are committed to looking after all people in retail. Asher couldn't have timed his offer better - the new ad launched last week and now the taxis are out on the road, I'm looking forward to spotting them around town."
Notes for Editors
About Taxi Promotions UK
Taxi Promotions UK is the largest independent taxi media owner in the UK, providing taxi advertising both in London and across the United Kingdom. A leader in its field, Taxi Promotions UK as has worked with famous brands in key markets - most notably in the travel, property, charity and B to B sectors. The company also provides 'Ambassador Drivers', making branded vehicles available for special events and PR purposes. Taxi receipts are also branded providing a more effective communication tool. For more information on Taxi Promotions UK, please visit www.taxipromotions.com/
About Retail Trust
Retail Trust is the national retail charity. Its purpose is to provide support and assistance to people working in, or retired from, the retail industry when they or their families need it. Retail Trust provides a confidential Helpline (0845 766 0113) and offers financial assistance, access to free counselling and a legal helpline for retail workers and retirees. The charity also provides retirement accommodation in London, Derby, Glasgow and Liverpool.
Retail Trust relies on donations, bequests, fundraising events and corporate support to sustain and develop its charitable activities to reach those most in need of its services.
For further information, please contact:
Marks & Spencer Press Office 020 8718 1919
Ilanit Orly, Taxi Promotions 020 8458 7111
Elaine Richardson, Retail Trust 020 8358 7257
Photographs of the taxis are available on the Marks & Spencer image library at www.mandslibrary.com/
