As the recession has hit the leisure industry very hard, golf clubs are turning to loyalty promotions to capture a larger portion of frequent golfers.
In an attempt to gain more customer golf course are employing the same tactics as supermarkets, Offers include special rates, discount memberships, free golf carts, loyalty cards and voucher to entice new golfers as well as keeping existing ones.
These types of promotions as well as e-mail and telemarketing campaigns have kept the numbers of golfers steady, but have fail to show an increase in profits as the amount of money spent on the course including restaurant, bar and pro shop purchase remain down.
In the US the number of golfer has remained steady at around 27 million, whilst the number of golf courses has grown by around 3000
