The big players have invested heavily in CRM and they are now reaping the rewards. The Banks are now successfully cross-selling their products based upon the analysis of their customer information. Tesco Stores, with intimate knowledge of their customers buying habits through their hugely successful Club Card scheme, are now able to target specific products at customers with a strong likelihood of customer interest. Amazon.com will make suggestions to its customers for additional purchases based on the buying patterns of similar purchasers. The Internet has driven many organisations to put in place customer retention strategies based on pro-active marketing and selling strategies.
Small and medium sized businesses are now able to benefit from the experience of the big boys and are now well positioned to take advantage of CRM strategies and technologies.
Innovative Connexions in partnership with Bizarc are running a small seminar
at 6pm on 16th September 2002 at Selwyn College in Cambridge. To find out more
or register to attend, please visit http://www.bizarc.net/crm1.htm
or send an email to peterowen@innovativeconnexions.com
The seminar will be facilitated by two experienced CRM practitioners, Joe Barrett
(Bizarc) and Peter Owen (Innovative Connexions) who, between them, have more
than half a century of experience. Learn from the experience of others what
to do and, importantly, what not to do.
Innovative Connexions is a Suffolk based consultancy partnership business.
With over 30 years experience, their consultants aim to enable executives and
leaders at all levels to enhance and improve the performance of their organisations.
Visit http://www.innovativeconnexions.com
to find out more information.
