The two leading analyst firms tracking the growth of M2M, RFID, telemetry systems will be cooperating on joint research efforts.
In a far reaching agreement, Wireless Data Research Group (WDRG) and The FocalPoint Group (FocalPoint) have joined forces to deliver a broad range of products and services targeted at the ever expanding M2M market. To better support clients looking for the most complete market intelligence on the M2M market, the two companies will begin collaborating on report creation, marketing, sales, and customer support functions.
Ian Barkin, Managing Director of The FocalPoint Group, states, “We want to make it easier for our clients to find the content and the expertise needed for rapid decision-making in this market. By working with WDRG, we can guarantee more complete coverage of the issues that a client may face.”
WDRG will now be able to offer reports from FocalPoint through its direct sales channel. In exchange, FocalPoint will begin promoting WDRG reports through the company’s M2M information website, www.m2mpoint.com. The companies will also offer additional cross-company benefits for clients, including access to each company’s analysts, preferred pricing, and subscription services.
Ian McPherson, Research Director of WDRG, states, “FocalPoint’s research is highly complementary to our own. This collaboration positions our companies as a one-stop-shop for the variety of issues that our clients may face.”
The announcement comes at an opportune time. Both companies have recently completed cutting-edge research on the following:
M2M adoption,
* The RFID market, and
* Wireless data markets.
John C. Williams, Managing Director of The FocalPoint Group, states, “Our clients our competing in an emerging and highly competitive market. We need to provide them with a comprehensive view of technology substitutes, buying behaviors, and adoption dynamics that are driving the M2M market. Our partnership with WDRG guarantees that we bring the best thinking to the table for our clients.”
For further information:
Wireless Data Research Group; ian@wdrg.com
650-522-8211
