DHL has announced the launch of its latest branding initiative, ‘All The Way’, with the campaign expected to rollout across the Asia-Pacific region during the first quarter of 2007.
The campaign aims to reinforce DHL’s tagline of going ‘All The Way’ for customers by demonstrating that the company is committed to playing an integral role in contributing to customers’ success.
“For us, ‘All The Way’ means that DHL truly has its customers’ best interests at heart and that we will go the extra mile to fulfil what we have been tasked to do,” said Dan McHugh, senior vice president – commercial, DHL Express Asia Pacific.
He added that the campaign showcases unique facets of DHL’s services, e.g. the company’s Quality Control Centres that are strategically located in all Asia-Pacific markets.
