Secure Mail Intelligence Centre Latest News Articles

DMA's New 'Getting Creative with Direct Mail' Investigates Power of Creative Elements in Direct Mail Campaigns
The new 275-page report is the first research produced by DMA to examine the key creative components of direct mail campaigns
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School pupils' winning marketing campaign comes to life for the Woodland Trust
The campaign, entitled ‘Adopt a Tree’, was designed by Firdaus Kader, Victoria Powne and Helen Tempest – currently in Year 11
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Research highlights the effectiveness of doordrops
Research, conducted into usage of and attitudes towards door drops, has highlighted the popularity and effectiveness of the medium
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Capital One's Financial Education Programme Offers Advice on Evaluating Credit Card Offers
This year's efforts focus on encouraging consumers to "Read Up, Reach Out, and Be Informed
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Vodafone and Citigroup announce worldwide mobile financial remittance venture
This initiative couples Vodafone’s global reach, brand recognition and operational mobile money transfer service with Citigroup’s worldwide network
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