The finalists for this year’s DMA Awards in association with Royal Mail have been decided after four days of judging by an expert panel of leading industry figureheads. Over 200 judges gathered to debate which entries had achieved or clearly demonstrated success in all three areas of the judging criteria – strategy, creativity and results.
Chair of Judges, Adam Crozier commented, “The standard of entries this year was particularly high, demonstrating just how much the industry has to offer and how much can be achieved through a successfully targeted, highly creative dm campaign. To reflect the excellent quality of all the entries, 32 out of a possible 33 Gold Awards have been awarded.”
The list of finalists is attached but can also be viewed on The DMA Awards website: http://www.dmarm-awards.com
The Presentation Ball will be held on Tuesday 9 December at Grosvenor House and tickets for this event are now on sale. To purchase tickets please contact Janet Attwater on 020 7291 3343 or email: janet@dma.org.uk
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For further information, please contact:
Liz Bastone
DMA PR Officer
Tel: 020 7291 3315
Email: liz@dma.org.uk
Editor’s Notes:
About the Direct Marketing Association
The DMA UK is the largest trade association in the marketing communications sector, with almost 900 corporate members. The DMA’s mission is to maximise value for members, whilst maintaining and enhancing consumer trust and confidence in the direct marketing industry.
To assist, the DMA administers a portfolio of Preference Services that allow consumers to register their contact details, free of charge, should they choose to reduce the amount of direct marketing approaches they receive via mail, telephone, fax and email.
Over £11 billion was spent on direct marketing activity in 2002, resulting in over £60 billion worth of sales. This makes direct marketing one of the top ten industries in the UK.
