The DMA Email Marketing Council has launched its best practice guidelines at a half-day seminar dedicated to best practice in email marketing.
These new guidelines have been produced to aid the development of email as an effective marketing medium and will reinforce the key legislative issues that companies need to be aware of when carrying out email marketing campaigns.
Chris Combemale, Chair of the DMA Email Marketing Council commented, "With the DMA Census showing a growth of email marketing by 40% in 2003, it is clear that this relatively new form of direct marketing is becoming increasingly popular and these guidelines will play a vital role in displaying how companies can produce effective email marketing campaigns while staying within the law.
As well as giving practical advice about complying with the working practices and standards of the internet industry, these guidelines also provide examples and practical advice in terms of how clients can maximise their results from using this medium, and by doing so will play an integral role in raising the standards in email marketing and in combating the increasing prevalence of spam."
The DMA Email Marketing Council's best practice guidelines cover areas such as collecting and managing data, email campaigns, international issues, complaints resolution and deliverability. They also provide a useful summary of all the relevant regulations, legislation and codes that apply to email marketing.
For further information please contact:
Liz Bastone
DMA PR Manager
Tel: 020 7291 3315
Email: liz@dma.org.uk
Editor's Notes
About the DMA Email Marketing Council
Following the merger of the Email Marketing Association (eMMa) with the DMA, the Email Marketing Council was established to develop and promote e-mail marketing as an effective and efficient marketing channel. Made up of a secretariat of 16, the Email Marketing Council works to promote industry best practice and provide members with leadership, direction and support in their professional activities while representing members' collective interests to the business community, legislative bodies, and to the public at large.
About the Direct Marketing Association (UK) Ltd (DMA)
The DMA UK is the largest trade association in the marketing communications sector, with almost 900 corporate members. The DMA's mission is to maximise value for members, whilst maintaining and enhancing consumer trust and confidence in the direct marketing industry. To assist, the DMA administers a portfolio of Preference Services that allow consumers to register their contact details, free of charge, should they choose to reduce the amount of direct marketing approaches they receive via mail, telephone, fax and email.
DMA members benefit from added protection, intelligence and growth, which together we call the Power of Association. Within these three areas, DMA member services include government lobbying, free legal advice, training & development, representation on DMA Councils, networking opportunities, regular updates of current dm issues/legislation, research, use of the DMA logo, promotion of member companies and discounts on a range of dm products/services.
13.66 billion was spent on direct marketing activity in 2003, making direct marketing one of the top ten industries in the UK. For further information please visit www.dma.org.uk. For details on the benefits of becoming a DMA member please call 020 7291 3388 to speak to the membership team, email membership@dma.org.uk, or visit www.dmamembership.org.uk
