The mobile channel is possibly the most direct form of marketing, opening up numerous new opportunities for direct marketers, often resulting in high levels of consumer response while building brand recognition and loyalty. This half-day seminar provides an insight into how to use the medium effectively in dm campaigns, and as part of an organisation's longer term CRM strategy, showing how to engage consumers in a truly interactive experience whilst protecting their rights and privacy.
Charles Ping, Conference Chairman and Deputy Chair of the DMA, commented, "The development of mobile marketing has opened up a variety of opportunities for direct marketers, yet the industry has been slow to adapt to this new technology. This conference provides essential information about the Regulations governing this area, looks at the numerous benefits of mobile marketing and shows how mobile can be integrated into an overall marketing strategy."
Delegates will hear findings from the first in-depth study looking at the psychology behind consumers' participation in mobile campaigns, as well as case studies from leading brands such as Vodafone, French Connection, first direct and William Hill. Case studies will be presented by leading industry experts on various aspects of mobile marketing including: best practice, how the charity sector can benefit from the mobile channel, using mobile marketing as a response mechanism, and developing and utilising your own opt-in database.
Speaker List
Charles Ping - Head of Customer Relationship Management, Guardian Newspapers and Deputy Chair of the DMA
Andrew Jones - Managing Director, Aerodeon
Amanda Chandler - Data Protection Manager, Vodafone
Joline Stevens - Business Development Manager, Chrysalis Mobile
Jenny Southwell - e-Marketing Manager, first direct
Paul Berney - Sales and Marketing Director, Marvellous
Mike Igoe - Brand Development Manager, Jackson Stores
Marc Lewis - Chief Executive, M-bar-go
Nick Fuller - Head of Operations, Flytxt Mobile Marketing
Peter Larsen - Managing Director, Europe, Enpocket
Richard Woodworth - Business Development Manager, William Hill
To book your place for the DMA's Effective Mobile Marketing seminar please contact Jo Marris on
020 7291 3355 or at jo@dma.org.uk.
Effective Mobile Marketing - Tuesday 16 November, 8.30am-1.30pm, The British Academy, London
For further information please contact:
Liz Bastone
DMA PR Manager
Tel: 020 7291 3315
Email: liz@dma.org.uk
