The Direct Marketing Association (The DMA) commends Representative John McHugh (R-NY) for his decision to reintroduce his postal bill so early in the 109th Congress, which convened today.
"We're pleased with Congressman McHugh’s decision to reintroduce the House postal reform bill," said Louis Mastria, vice president, communications, The DMA. "While we and others in the business mailing community continue to have a number of concerns about the bill as presently drafted, his action will enable us to pickup where we left off last year and hit the ground running.
"We look forward to working with the 109th Congress to seize the momentum built last year to move this critical issue forward," Mastria said. "Postal reform legislation is critical to DMA members as well as the general public."
About The DMA
The Direct Marketing Association (www.the-dma.org ) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2003 generated more than $1.7 trillion in US sales, including $134 billion in catalog sales and $41 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations. Reflecting the significant and growing role that direct and interactive marketing plays in today’s advertising mix, The DMA’s membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers
