When a pregnancy ends sadly and unexpectedly with the loss of a baby, the last thing you want to see is things that remind you of what should have been. That's why the BMPS is so important and why we tell our service users about it.
The Miscarriage Association
Many parents-to-be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt.
Parents who have suffered the loss of a baby may wish to stop direct marketing that is directed to them as parents. The Baby Mailing Preference Service was introduced by the Direct Marketing Association to help bereaved parents and control the number of baby-related mailings they receive. The service is completely free, sympathetic and effective and provides people with privacy at a difficult time.
By checking the information BMPS makes available to them, subscribing companies are advised of a preference not to receive further mailings about baby products and services. Since the Baby MPS update their records daily, companies will have access to the most up-to-date information possible. They will, of course, respond in a sympathetic way, and remove a name from their mailing lists. For parents it means still receiving the post they want but significantly less of the post they don't want.
Registering with the BMPS is quick and easy. Register online at the BMPS website - www.mpsonline.org.uk- or call and request an application form on 020 7291 3310. When completed forms can be faxed or sent by post. Once received an application will be treated as a priority, and the Baby MPS records will be updated within one working day of receipt. Registration can be cancelled at any time via the website or by writing to the BMPS. Personal information is confidential and provided to subscribing companies under licence for suppression purposes only.
The Baby Mailing Preference Service is sponsored by the Direct Marketing Association (DMA). For over a decade, the DMA has played an active role in the Direct Marketing industry. With over 870 member companies throughout Great Britain, the DMA encourages effective, ethical practices for businesses while safeguarding consumer rights. That's why the DMA sponsors the Baby Mailing Preference Service (BMPS). The BMPS gives consumers the chance to change the commercial post they receive.
For further information please contact Vivienne Pattison or Emma Lawson at Midas PR on 020 7584 7474 or email emmal@midaspr.co.uk
