The Direct Marketing Association (DMA) and DIRECT magazine announced today the winners of the 2005 National Center for Database Management (NCDM) Database Excellence Awards, which will be presented at the NCDM Excellence Awards Luncheon and Ceremony on Tuesday, December 13, at the Walt Disney World Dolphin in Orlando, FL.
Jointly presented by DMA and DIRECT Magazine, the NCDM Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases. Three Gold winners, three Silver winners, and three Bronze winners will be honored with plaques during the awards ceremony. In addition, a single Platinum winner will be highlighted at the event.
Winners at the Platinum and Gold levels enjoy recognition as a leader within the database marketing industry via press and Web site coverage, recognition at the NCDM Winter 2005 conference, and on the NCDM Web site (http://www.ncdmwinter.com/). In addition, they receive complimentary full-conference registration to the 2006 NCDM Conference.
2005 NCDM Database Excellence Award winners by rank:
Platinum:
Agency/Vendor: Merkle Inc.
Company: Dell, Inc.
Gold (3):
Agency/Vendor: Merkle Inc.
Company: Dell, Inc.
Category: Analytics & Modeling Applications
Agency/Vendor: Sourcelink
Company: Affinia Hospitality
Category: Multichannel Marketing
Agency/Vendor: Abacus/DoubleClick, Inc
Company: America Online
Category: Technological Applications
Silver (3):
Agency/Vendor: eventricity Ltd.
Company: Banca Antonveneta
Category: Analytics & Modeling Applications
Agency/Vendor: MTI Information Technologies LLC
Company: Alcon Labs
Category: Multichannel Marketing
Agency/Vendor: Campbell Ewald
Company: Aspen Marketing Services
Category: Technological Applications
Bronze (3):
Agency/Vendor: Datamentors
Company: University of Miami
Category: Analytics & Modeling Applications
Agency/Vendor: Richter7
Company: Medtronic
Category: Multichannel Marketing
Company: Barclays Global Investors
Category: B-to-B
NCDM attracts more than 2,500 highly qualified marketers. For more information on the conference or to register please visit http://www.ncdmwinter.com/
About the DMA
The Direct Marketing Association (http://www.the-dma.org/) is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.
In 2005, companies will spend more than $161 billion dollars on direct marketing in the United States. Measured against total US sales, these advertising expenditures are expected to generate $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing will account for 10.3% of total U.S. GDP in 2005.
The Power of Direct: Relevance. Responsibility. Results.
About Direct
DIRECT is the authoritative resource for direct marketing professionals. Issue after issue DIRECT delivers detailed coverage of every aspect of successful direct marketing, including direct mail; CRM; telemarketing; e-mail marketing; search engine marketing; and more. DIRECT puts breaking developments into meaningful, actionable terms marketers can use to build successful campaigns.
