The Direct Marketing Association (DMA) announced today that Insert Media Day will take place in March 2007, a move from its fall programming format to the spring.
The schedule move is in response to marketplace needs. “The decision to move the event from the fall into the spring is a result of surveys of Insert Day attendees who have indicated that spring is a more convenient time of the year,” said Ann Zeller, vice president, membership services, DMA.
Because there will be a lapse in the schedule for Insert Media Day for 2006, DMA will integrate Insert Media into several of the sessions at the upcoming ACCM, the Annual Conference for Catalog, Internet & Multichannel Merchants, taking place May 8 – 10 in Chicago.
Among the sessions slated for the agenda is "Customer Acquisition: Understanding the Economics of Insert Media," which will feature an in depth exploration of the facets of insert media, as well as illustrate how today's catalogers are successfully using Insert Media as a new customer acquisition tool.
About DMA's Insert Media Council
The DMA Insert Media Council represents alternative print and media. The Council is intended for those who are concerned with identifying and exploring industry issues and opportunities. For more information on the Council and its activities, please visit: http://www.the-dma.org/councils/insertcouncil .
About the DMA
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.
In 2005, companies spent more than $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3% of total US GDP in 2005.
