WOMM2006 is the UK’s first and only direct marketing focused Word of Mouth Marketing Conference and includes keynote speakers such as Don Peppers, Founding Partner of Peppers & Rogers Group, Siân Davies, Chief Executive of the Henley Centre and Rory Sutherland, Vice-Chairman and Creative Director at OgilvyOne worldwide.
With 90% of people believing in Word of Mouth (WOM), compared to 14% for advertising, the power of this channel of communication can not be ignored. WOM can make or break a brand. This Conference provides case studies from GlaxoSmithKline, British Airways and Kellogg’s and will help delegates understand how to identify their target audience(s) use and relate to media, how brand opinions are formed and who the opinion formers are.
Steve Barton, Conference Chairman and CEO of Keevill Barton Kershaw said, “This Conference brings together leading experts and practitioners from advertising agencies, market research organisations and academia and provides an excellent insight into the emergence of a variety of consumer generated word of mouth media.
Understanding the impact blogs, buzz, viral and creative word of mouth marketing have on brands is essential in this rapidly evolving media landscape and this conference is a must for anyone that doesn’t want to fall behind their competitors.”
Speaker List
Don Peppers, Founding Partner, Peppers & Rogers Group (virtual presentation)
Rory Sutherland, Vice-Chairman and Creative Director, OgilvyOne worldwide
Siân Davies, Chief Executive, Henley Centre
Steve Barton, CEO, Keevill Barton Kershaw
Professor Robert East, Kingston University Business School
Ivan Palmer, Director and Founder, Wildfire Word of Mouth Marketing
Brian Birkhead, Managing Director, Coniak
Nicola Armstrong, Director, iris Female
Fergus Hampton, CEO, Millward Brown Precis
Nick Adams, Managing Director, Sense
Dr Paul Marsden, Enterprise LSE, London School of Economics
Adriana Cronin-Lukas, Parnet, The Big Blog Company
Alex Singleton, Globalisation Institute (formerly from Adam Smith Institute)
Tickets for WOMM2066 cost £195 + VAT for DMA members and £255 + VAT for non-members. To book your place, please contact Pippa Simmons on 020 7291 3355 or email pippas@dma.org.uk .
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For further information please contact:
Liz Bastone
DMA PR Manager
Tel: 020 7291 3315
Email: liz@dma.org.uk
