The direct marketing industry’s first central source of international information, compiled by and for direct marketers, is being unveiled by the Direct Marketing Association (DMA) at the IDMF on 9 May 2006. World Intelligence is a new website which provides DMA members with invaluable knowledge and a competitive advantage when working at a global level.
The website (http://international.dma.org.uk/) is an easy to use search tool with the capability of producing country fact sheets on over 50 nations. Covering topics such as demographics, economy, legislation and communication, each fact sheet includes invaluable local knowledge to guide members and facilitate business abroad.
James Kelly, managing director, DMA, says: “Conducting business at an international level presents a host of challenges to direct marketers. The World Intelligence website arms DMA members with vital information to meet these challenges and provides them with a competitive advantage in a fast-paced market.
