Equipping DM practitioners with knowledge of regulatory and legal requirements to successfully plan and manage campaigns, the DMA Annual Direct Marketing Law & Practice Conference will cover the latest legal developments and regulatory requirements affecting the industry.
The Conference will feature an overview of the impact of TUPE from leading law firm Pinsent Masons, a review of the Financial Promotions Regime by the FSA, a best practice case study from The Economist, as well as other key presentations to ensure compliance while still maintaining commercial freedom.
The Conference takes place on 13 September 2006 at One Whitehall Place, London. Senior legal experts will translate legal jargon into practical application through a series of easy-to-follow presentations and afternoon break-out sessions will provide delegates with an opportunity to delve into the intricacies of specific DM areas.
Caroline Roberts, Director of Public and Legal Affairs, comments: “To maintain the highest quality standards, it’s vital that marketers are aware of the latest legislation and codes of conduct to which they must adhere. Gaining such knowledge is often perceived as complicated and time-consuming yet through its engaging approach, this conference offers invaluable information in an ‘easy to digest’ format.”
Speaker list
Christopher Graham, Director General, ASA
Andrew Jordan, Group Head of Data Solutions, dunnhumby
Peter Brownlow, Partner, Bird & Bird
Robert Mecrate-Butcher, Partner, Pinsent Masons
Alex Walsh, Head of Postal Affairs, DMA
Paul Hunter, Manager, Retail Investment Policy Department, FSA
Jason Pope, Associate, Financial Promotions Policy, FSA
Anthony Robinson, Legal & Public Affairs Advisor, DMA
Phil Jones, Assistant Commissioner for the Private Sector of Guidance & Promotion Division, ICO
Nicola McCormick, Partner, Michael Simkins LLP
For further information or to receive a press pass for the event, please contact:
Rachel Aldighieri
DMA PR Manager
Tel : 020 7291 3315 / 07801 573324
Email : rachel@dma.org.uk
Editor’s Notes
The DMA UK is the largest trade association in the marketing communications sector, with over 900 corporate members. The DMA’s mission is to maximise value for members, whilst maintaining and enhancing consumer trust and confidence in the direct marketing industry.
To assist, the DMA administers a portfolio of Preference Services that allow consumers to register their contact details, free of charge, should they choose to reduce the amount of direct marketing approaches they receive via mail, telephone, fax and email.
Sales attributed to direct marketing activity total £107 billion each year, £67 billion of this from consumer sales and £40 billion resulting from business to business direct marketing. As an industry, direct marketing generates around 9% of consumer sales on a yearly basis as well as employing roughly 814,000 people (both directly and indirectly) and supporting 3% of all employment in the UK. In 2004 organisations spent a total of £37 billion on direct marketing, of which over £14 billion can be attributed to media spend.
DMA members benefit from added protection, intelligence and growth, which together we call the Power of Association. Within these three areas, DMA member services include government lobbying, free legal advice, training & development, representation on DMA Councils, networking opportunities, regular updates of current dm issues/legislation, research, use of the DMA logo, promotion of member companies and discounts on a range of dm products/services.
For further information please visit www.dma.org.uk/. For details on the benefits of becoming a DMA member please call 020 7291 3388 to speak to the membership team, email www.dmamembership.org.uk/.
