The DMA has passed on details of nine member companies to the Direct Marketing Authority following their failure to complete and return their annual Member Compliance Questionnaires for the year ending 31 December 2005, as required by the Directing Marketing Association’s Code of Practice.
The members in question have been contacted on numerous occasions by the DMA Compliance Department to request that they file their compliance questionnaires. Failure to do so is regarded as a breach of the Code of Practice and could result in their membership being terminated. This is not the first time such action has been taken against members who have been deemed non-compliant. Earlier this year, following further investigation by the Direct Marketing Authority, two companies had their membership terminated for failing to meet this obligation under the DMA Code of Practice.
Neil Matthews, Compliance Manager, DMA says: “The DMA Code of Practice outlines all relevant legal requirements to which marketers must adhere, and sets standards of ethical conduct to promote the highest quality standards and consistency in the industry. Compliance with the DMA Code of Practice is an essential component of responsible direct marketing in this country. It is in everyone’s interest that we continue to enforce the Code rigorously.”
For further information, please contact:
Rachel Aldighieri
DMA PR Manager
Tel : 020 7291 3315 / 07801 573324
Email : rachel.leigh@dma.org.uk
