Deborah Wroe has been appointed as regional manager for the Direct Marketing Association (DMA) in the North of England. Based in Manchester, Deborah is tasked with working with the DMA North council to promote direct marketing and the interests of members in the region.
Her role will include recruiting new members, developing a programme of events, delivering a regional ball as well as building relationships with other organisations and bodies in the region. She will also act as the link between members in the north and the DMA head office in London.
Deborah previously worked as Conference and Events manager at the Association of University Administrators. She has worked in both the public and commercial sectors and has extensive experience in membership organisations spanning a variety of sectors including textiles, local economic development, public transport and higher education.
Victoria Bytel, Head of Membership at the Direct Marketing Association, says: “The north of England has a very dynamic direct marketing industry – in terms of both its growing size and the talent and innovation coming from the region. We’re thrilled to have Deborah on board to further drive that growth.”
For press enquiries, please contact:
Rachel Aldighieri
DMA PR Manager
Tel : 020 7291 3315 / 07801 573324
Email : rachel@dma.org.uk
Editor’s Notes
The DMA UK is the largest trade association in the marketing communications sector, with over 900 corporate members. The DMA’s mission is to maximise value for members, whilst maintaining and enhancing consumer trust and confidence in the direct marketing industry.
To assist, the DMA administers a portfolio of Preference Services that allow consumers to register their contact details, free of charge, should they choose to reduce the amount of direct marketing approaches they receive via mail, telephone, fax and email.
Sales attributed to direct marketing activity total £107 billion each year, £67 billion of this from consumer sales and £40 billion resulting from business to business direct marketing. As an industry, direct marketing generates around 9% of consumer sales on a yearly basis as well as employing roughly 814,000 people (both directly and indirectly) and supporting 3% of all employment in the UK. In 2004 organisations spent a total of £37 billion on direct marketing, of which over £14 billion can be attributed to media spend.
DMA members benefit from added protection, intelligence and growth, which together we call the Power of Association. Within these three areas, DMA member services include government lobbying, free legal advice, training & development, representation on DMA Councils, networking opportunities, regular updates of current dm issues/legislation, research, use of the DMA logo, promotion of member companies and discounts on a range of dm products/services.
For further information please visit http://www.dma.org.uk. For details on the benefits of becoming a DMA member please call 020 7291 3388 to speak to the membership team, email membership@dma.org.uk , or visit http://www.dmamembership.org.uk/.
