The DMA has launched its Call for Entries campaign for this year’s DMA Royal Mail Awards, with 32 categories encompassing all sectors of the direct marketing industry including New Media, CRM, TV & Radio, Retail, Fundraising, Telemarketing, Outdoor, Digital Media, Multiple Media and more.
The highly visual and eye catching creative for this year’s entry packs, posters and advertisements has been developed by Partners Andrews Aldridge, who were appointed to spear-head the campaign after taking home the highly coveted Grand Prix Award last year, for their work for Associated Co-op Creameries.
The creative focuses on rewarding the ‘Blood, Sweat & Tears’ shed by those companies who have given it their all in the last 12 months in the name of producing excellent direct marketing, and therefore, deserve recognition with the most prestigious Award in the industry.
The Call for Entries packs were mailed last week and will be followed with a series of marketing initiatives, including email bulletins, trade press advertising and direct mail reminders to ensure entrants submit their entries for one or more of the 32 categories by the 20th September 2002.
Royal Mail continues to be the Major Sponsor of the Awards, whilst silver sponsorship is held by The International Direct Marketing Fair.
DMA Director of Marketing, Mike Barnes, says of the Awards campaign, “This year’s creative really does ask the right questions. We want those out there who have put in their 100% and want to show just how good direct marketing can be, to enter their best campaigns. Obviously, it’s important that we also put ourselves to the test with our own creative if we want to set the right example and, with this year’s work, I think a great benchmark has been set.”
Alex Royffe, Royal Mail’s Head of Communication for media markets, said: “The British DM industry is packed with talent, yet we only get to see a fraction of its work at awards. A DMA Royal Mail Award gets you noticed, so I would urge all agencies and clients to put your best work forward.”
