The Email Marketing Association (eMMa) have announced their decision to merge
with the Direct Marketing Association (UK), which will see them become the DMA
Email Marketing Council (formerly known as eMMa). eMMa was established in July
2001 to promote best practice in the early days of email marketing and created
a charter setting out standards for email marketing.
The agreement, which will be formalised later this week, follows the recognition
of the synergy and strategic fit that exists between both organisations. It will
consolidate the industry and provide greater influence and support for developing
and promoting education and best practice within the email marketing sector.
Ten members from the former eMMa membership have been elected to the DMA Email
Marketing Council, with Nick McConnell from Digital Impact elected as Chairman
and Chris Combemale from E-Mail Vision and Jeff Barnes from Bluestreak International
elected joint vice-chair. The Council will fall under the DMA's Interactive Media
Division and will be responsible for developing industry codes and best practice
guidelines, training and events and other activities that promote the benefits
of online marketing.
Nick McConnell, Chairman of the Email Marketing Council commented:
"eMMa members have realised that they are able to bring some very significant
skill sets in education and best practice to the DMA. Together we will be able
to provide a single and stronger voice in the area of online marketing. The DMA
also plays a vital role in helping us reach and educate consumers about the role
and benefits of email marketing in their lives."
James Kelly, DMA Managing Director, said:
We are delighted, that the DMA and eMMa will be working as one. Their early work
and great contribution to the development of best practice and education in digital
direct marketing provides an invaluable resource. Combining these efforts with
the DMA's and working together from now on will enable us to provide enhanced
representation for the direct marketing industry and ensure continued improvement
and growth in the email marketing sector.
For further information please contact:
Lara Shannon
Account Director
Limelight PR
Phone: 0207 821 9210
Mobile: 07789 776 599
Email: lara@limelightpr.co.uk
