The Carphone Warehouse Group PLC has signed an exclusive agreement with Sainsbury’s, the supermarket group, to provide mobile and fixed line telecoms services.
Under the agreement, The Carphone Warehouse Group will be responsible for all aspects of customer management, including credit checking, network connection, logistics, billing, collection and customer care. The service will launch later this year.
The agreement represents a logical further development of The Carphone Warehouse Group's strategy of managing mobile customers on behalf of third parties, and rapidly penetrating the residential fixed line market with greater utilisation of its own network.
This venture builds on Sainsbury’s current mobile phone offering and will enable its 11 million customers to benefit from simply structured, value telephone services, from a market leading telecoms company.
Sara Weller, Sainsbury’s Deputy Managing Director, said: “We have chosen to do this deal with The Carphone Warehouse because they are a leading provider of telecoms services and have an excellent reputation for customer support. Our customers tell us that they are looking for simplicity and value for money. Together we will offer those qualities and increased competition in the fixed line market.”
Charles Dunstone, Chief Executive of The Carphone Warehouse, said: “We are delighted to be teaming up with one of the UK’s biggest retailers to offer telecoms services. We have proven expertise in managing mobile customers, and our recent entry into the fixed line market provides exciting growth opportunities both for us and Sainsbury’s.”
