With talk of video-messaging services fuelling data revenues, operators need to ensure now more than ever that their existing networks will cope with demand and still be able to deliver quality of service. Having the ability to monitor network performance in real-time will be essential if they want to ensure that they are providing customers with the kind of dynamic services being touted in their marketing campaigns.
The latest report from Chorleywood, SERVICE MONITORING AND MANAGEMENT, evaluates the business benefits gained fromoptimising network performance and gives practical advice on implementing service management tools.
“Operators are discovering that understanding their networks better allows them to fine tune them to a higher degree than ever before,” says Dr. Therese Cory, author of SERVICEMONITORING AND MANAGEMENT. “This in turn can open up new revenue streams by enabling the provision of the types of service not thought possible beforehand.”
For example, better network control and new ways of reliably measuring service quality enable the operator to offer tiered services, charging more for premium quality in return for tighter SLAs, providing them with a valuable revenue stream.
“The telecoms market has changed dramatically over recent years,” continues Dr. Cory. “The range and complexity of services has increased and at the same time so has customer expectation.”
A lot of new operators have entered the market, but there have also been considerable realignments through mergers, acquisitions, and divestments. These mean that operators often have to manage disparate networks – both in terms of technology and vendor. Service management can help these operators to understand the control of their networks, especially in conjunction with effective inventory and asset management. The ability to do this in real-time enables operators to take a more proactive approach to network management – by being able to see events likely to cause a problem, action can be taken to prevent it. For IP-based services, including mobile 3G, a real-time view of the network s vital to support guaranteed levels of service.
At a time when operators are desperate to maximize their revenues, service management has an important role to play both in helping to deliver high value services and maintaining customer satisfaction.
Notes to Editors:
CHORLEYWOOD offers strategic reports, tailored research, advisory services, and contract analysis on BSS and OSS for the telecoms industry.
For more information about this report, please contact:
Ellen Simpson, Marketing, Chorleywood
TEL: +44 (0) 20 7017 5342
EMAIL: ellen.simpson@informa.com
WEB: http://www.chorleywood.com/
OR
Nathan Knight, Account Manager, Chorleywood
TEL: +44 (0) 20 7017 4619
EMAIL: nathan.knight@informa.com
