Vodafone today announces a new one year sponsorship agreement with David Beckham, which reinforces the continuation of a successful global partnership. The new agreement, which commenced on 1 July 2004, has two main elements:
Sponsorship - Vodafone has access to use David Beckham's personal image rights in its forthcoming advertising campaigns, in which he will play a significant role.
Consumer Service - Vodafone has obtained the rights to create a David Beckham content suite on Vodafone live! the industry leading, multi media consumer service, including games and screen savers.
Commenting on the new global agreement David Wheldon, Vodafone's Global Director of Marketing and Brand Communications said, "We are very happy to have signed a new deal with David, which builds on the success of our partnership over the past two years. The Vodafone live! Advertising campaigns featuring David were an integral part of our marketing programmes, which ran in the UK, Spain and Japan during 2002-2004. We look forward to continuing to work successfully together."
David Beckham added, "I am pleased to be continuing my partnership with Vodafone. I am looking forward to working on some exciting projects in 2005 and building on the association going forward."
About Vodafone
Vodafone provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 26 countries with a proportionate customer base of over 139 million. It also has Partner Networks in a further 13 countries.
For further information:
Vodafone Group
Tim Brown, Group Corporate Affairs Director
Tel: +44 (0) 1635 673310
Media Relations
Aileen Thompson
Bobby Leach
Emma Conlon
Tel: +44 (0) 1635 673310
Group Sports Sponsorship PR
Maria Bellanca, Head of Group Sports Sponsorship PR
Tel: +44 (0) 1635 672247
