Vodafone today announces an exciting and exclusive three year agreement to sponsor the UEFA Champions League commencing on 1st July 2006. The sponsorship deal will see Vodafone become both an Official Partner and the Official Mobile Network of the UEFA Champions League.
The agreement is central to Vodafone's global sponsorship strategy and reinforces the company's long term commitment to football. This new partnership will enable all Vodafone operating companies, partner networks and affiliates to provide their customers with access to the world’s largest and most prestigious club competition.
The partnership will enable Vodafone to deliver content including video highlights packages and goal alerts from all UEFA Champions League matches to football fans on the Vodafone live! with 3G consumer service.
The new agreement with UEFA Champions League has two elements:
Sponsorship - In addition to becoming an official partner and the official mobile network to the UEFA Champions League, Vodafone will be entitled to significant branding and hosting rights, as well as a substantial broadcast sponsorship package.
Content - Building on Vodafone's existing UEFA Champions League content, highlights include in match video goal alerts, full time video highlights, preview packages, backed up with a comprehensive official text and data service on Vodafone live! with 3G.
Commenting on the new agreement Peter Bamford, Vodafone's Chief Marketing Officer said, "This new and exclusive partnership with the UEFA Champions League, allows us to build on and consolidate our successful association with football. The UEFA Champions League offers
Vodafone two new benefits: firstly it extends Vodafone's football relevance to supporters around the world and secondly it offers fans access to unique and compelling content through the Vodafone network, both of which will increase our brand awareness and drive revenue."
For further information:
Vodafone Group
Investor Relations
Tel: +44 (0) 1635 664447
Media Relations
Tel: +44 (0) 1635 664444
Sports Sponsorship PR
Tel: +44 (0) 1635 672247
About Vodafone
Vodafone provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 27 countries and Partner Networks in a further 27 countries, with a proportionate customer base of over 171 million. Vodafone live! with 3G is available in 18 countries worldwide.
